Advertising techniques

[adobee]

if you can make a really good utube video and get it to go viral this would be very postive you can end up with many people emailing it to each other etc.. very cheap and free advertising if you can come up with a great concept or funny concept etc..

 

[adobee]

sponsorship of primary school events and primary schools / kindergartens.. it appears that the demographic of many project home builders is that they have just had kids or have one small child and need to upgrade..

 

[adobee]

sorry one more idea..

copy what the big corporates are doing and have paid huge money for the idea in another product and bring it to your market ..

quick ones without to much thought but i am sure you could do much better..

ie jim bean has " The bourbon " you can target as "The builder"
VB has "made for drinking" "made for living"
etc etc

 

[trainspotter]

Burnt orange representing the earth, Blue for the ocean and Green for the forests. Eco friendly yadda yada yadda.

Train man, sorry to tell you, but to be straight off the shoulder honest,

Arrr, I think, you REALLY SHOULD look into colours
and how they trick the human mind !

No, not ideal colours to sell such an important product, something that will take most people all their working lives to pay for, now your colours in the human mind, the colours represent,

Burnt orange, damage, trouble
Blue, your selling........here dark royal blue would be ideal
Green........nothing.

Do you think giant very successful Companys just pick the Company logo colours for fun or to keep the boss's wife happy ?

Just a hint........

Eco friendly....... sounds beaut, but your selling a product and NOTHING Eco,
its a house, a home, where love and trust is and will EVERYTHING...... another hint

AND forget all the eco bul...it !
That comes from people with no money.. another hint
And from Governm, departments spending other people's hard earned tax dollars, just to keep themselves in a job.

You, the owner of the business MUST BE
someone than can be trusted
someone that people can talk to directly
someone they know.

Kind regards,
UB

All very true on the colour fronts there UB. Commonwealth banks YELLOW AND BLACK square looked like a Sao biscuit with a bit of Vegemite smeared across one corner was a winner !! The colours I have chosen with the LOGO have already been vetoed and inspected by approx 300 random people who have agreed that the colour scheme is the most pleasing for them to associate with.

As the people we are dealing with and the indutry is DEMANDING that houses become eco friendly to reduce carbon footprint outputs it is NECESSARY to go down this path. Solahart HWS, Insulation, greywater disposal, watertanks etc are just to name a few of the requirements. ALL houses are required to be ENERGY RATED to comply to the BCAA.

Being the face of the company and building up empathy with the clientelle works to start with. Turns sour very quickly as the clients DO NOT want to deal with the sales trash and ONLY want to deal with the BOSSMAN. FAIL. I have personally witnessed this happen.

 

[trainspotter]

Keep pumping out those good ideas for marketing adobee ! Taking it all onboard and will disseminate the info supplied.

 

[Uncle Barry]

Hi Adobee,
I am talking from someone who had to make a living from the results and therefore had to feed a family from these results.

I listened to the so called experts, did what they told me, PAID their bill.

BUT..... no great improvement
THEN
I suddenly came to the understanding, their job was to sell me THEIR story THEIR way and then bill me, that was their income.

And so started my search into advertising and what made people buy a product, because I wanted to sell a product to feed my family.

The experts were selling their product to me to feed their families.......
and
that was what they were taught at Uni.....

NOT what always works,
WHY
because they ALL follow the same path....... result is always the same.

I FOUND
a number of conditions that change a product into being a Winner, which feeds a family and MORE !

AND
the Newspaper is, frankly a dud, because of its very, very limited life and number of viewers.
BUT
I could be very, very wrong,
BUT
then again, I've made enought to retire on..... and the experts are still working punching out the same old, the same old story to the next guy that asks.

PLEASE.... NOTHING personal, just my life and what I discovered the hard $ way.
Kindest regards,
Barry

 

[trainspotter]

You are not wrong on the newspaper though UB. Read on Friday and wrapping fish heads on Saturday. WASTE OF MONEY ! Unless you are having a SALE or a DISPLAY HOME open on the weekend. Then it is effective. ALSO needs to be at least a HALF PAGE of colour, minimum to attract attention. I too have spent many thousands of $$$$$$ on advertising figuring out what works and what does not.

 

[Uncle Barry]

Dear Train man

I too have spent many thousands of $$$$$$ on advertising figuring out what works and what does not.
THEN
there are two mugs that found out the hard $ way in the World !

Kind regards,
UB

 

[Ashsaege]

UB,

Slightly off topic but do you have any studies that shows that logo colours actually affect purchasing decisions?

I've heard abit about this (sorry i can't reference it), and im a bit hazy, but i do remember the following example:

Apparently Red and Yellow make people feel hungry. hence why McDonalds, Hungry Jacks, Pizza Hut, Red Rooster (Red Rooter!), KFC all use those colours in their logos.

Im sure if you do some research you will find more info and more examples.

 

[Dowdy]

As the people we are dealing with and the indutry is DEMANDING that houses become eco friendly to reduce carbon footprint outputs it is NECESSARY to go down this path. Solahart HWS, Insulation, greywater disposal, watertanks etc are just to name a few of the requirements. ALL houses are required to be ENERGY RATED to comply to the BCAA.

Well if you want to get eco friendly then i might as well use this to advertise my product. Actually i've already advertised it on ASF so i'll just give you a quick link

Toilet Cistern With Built-in Sink. Water Tank Saver

Save thousands of litres a year. Easily meet the '155 a day' target

http://shop.ebay.com.au/dowd_hardware/m.html?_nkw=&_armrs=1&_from=&_ipg=


Remember it's the little things that make a difference.

And if you want to purchase them off me for your homes, i'll give you a discount

Good way for fellow ASF members to help each other out

 

[Fishbulb]

Well hello to all and sundry. I am sure that most of you have been manipulated by the mass media in some way or another. You have purchased something because a TV/radio/newspaper/internet advert told you to in some subliminal way.

I am in the throes of starting a building company (housing residential project home style) I have the nuts and bolts down pat. THIS IS NOT WHAT I AM LOOKING FOR. I am looking for input on what makes you buy a product ie what do you respond to in the way of advertising? Gimmicks? Giveaways? Service? What are you looking for?

REMEMBER this is a HOUSING BUILDING COMPANY !!!! I am looking for advertising "hooks" to do specifically with the building industry. Can you please write your thoughts on what direction I should take in the way of "advertising" a "specialised" form of media and product. I know what media works for what reason, so I am not looking for advice on what media works best.

Feel free to PM me if you think you have a winner that requires further investigation.

To give you some direction .... the building company is to be called HOME BUILDING CORPORATION Pty Ltd T/as "Voyager Homes"

Feel free to write a 15 second radio advert. Write a script for a 30 second TV segment. Knock yourselves out with ideas !! OPen to all submissions.

I have not spoken to Joe Blow about if there could be a "prize or monetary reward" if advertising material is used in campaign? I am more than happy to come to some agreement.

I'm a copywriter, and I do this for a living. If you still need help with your business and advertising it, then pm me, and I'll give you further information. I'd rather not spam the general forum by giving you my details in the body of this response.

 

[prawn_86]

Here's another one TS:

Voyager Homes: You'll be over the moon with our 'insert word'

 

[adobee]

Hi Adobee,
I am talking from someone who had to make a living from the results and therefore had to feed a family from these results.

I listened to the so called experts, did what they told me, PAID their bill.

BUT..... no great improvement
THEN
I suddenly came to the understanding, their job was to sell me THEIR story THEIR way and then bill me, that was their income.

And so started my search into advertising and what made people buy a product, because I wanted to sell a product to feed my family.

The experts were selling their product to me to feed their families.......
and
that was what they were taught at Uni.....

NOT what always works,
WHY
because they ALL follow the same path....... result is always the same.

I FOUND
a number of conditions that change a product into being a Winner, which feeds a family and MORE !

AND
the Newspaper is, frankly a dud, because of its very, very limited life and number of viewers.
BUT
I could be very, very wrong,
BUT
then again, I've made enought to retire on..... and the experts are still working punching out the same old, the same old story to the next guy that asks.

PLEASE.... NOTHING personal, just my life and what I discovered the hard $ way.
Kindest regards,
Barry

I am talking from someone who had to make a living from the results and therefore had to feed a family from these results.

I am not sure what you are implying here... ??? That your knowlegde is superior cause you had to make a living from the results.. What industry are you coming from then ???? (I have been running my own businesses for the last seven years from the age of 22 and can assure you I know about cost effective marketing.. I was going to go sick here but have decided to keep the details to myself .. )


ANyway aside from this for Newspaper advertising and branding you might want to look at the Chinese Newspapers as a cheaper option...

Approximate cost Chinese Newspaper full colour page $160 compared to SMH which is around $4000k

 

[trainspotter]

Whoooooooooopsies ... back on track peoples. What works for you may not work for me due to my location (country WA) and the vocation that I am choosing to enter into is BUILDING NEW PROJECT HOMES.

Everyone has put great effort into this thread and the ideas are fantastic. Any form of advertising is good advertising IMO. Target specific, scattergun approach, which media is to be used and for what reason, colours of logos etc have been discussed and there is some good stuff on the table thus far. Let's not wreck it ASFers PULHEEEEEEEEAAAAAAASE !

Belive it or not I may actually have a bit of a clue myself. Most of the written word here is just reinforcing what I already know BUT it is still good to be discussed.

I was looking for advertising "hooks" ie a jingle, a TV advert concept, a letter drop with a PURPOSE. Something that has not been done before and will not COST 250k to manufacture as in a display home. (currently in at council for building licence) The mechanics and backbone of the operation has been performed.

Put your thinking caps on and lay off the misconstrued personal jibes please, would be greatly appreciated from this corner. Spotter of Trains

 

[gooner]

I am talking from someone who had to make a living from the results and therefore had to feed a family from these results.

I am not sure what you are implying here... ??? That your knowlegde is superior cause you had to make a living from the results.. What industry are you coming from then ???? (I have been running my own businesses for the last seven years from the age of 22 and can assure you I know about cost effective marketing.. I was going to go sick here but have decided to keep the details to myself .. )


ANyway aside from this for Newspaper advertising and branding you might want to look at the Chinese Newspapers as a cheaper option...

Approximate cost Chinese Newspaper full colour page $160 compared to SMH which is around $4000k

$4,000 k - that's $4 million. Are you sure? Seems like a lot for a SMH ad

 

[Uncle Barry]

I am not sure what you are implying here

Nothing........ just a simple life experience.
please don't look at it any other way, thanks.

if your doing ok, thats fine, thats good.

UB

 

[trainspotter]

I am not sure what you are implying here

Nothing........ just a simple life experience.
please don't look at it any other way, thanks.

if your doing ok, thats fine, thats good.

UB

Assuming this is directed at adobee? UB your input has been invaluable with the colours and the knowledge of media. Thank you !

 

[stocksontheblock]

Just to interject with a little experience in this arena, and that of people I know, it’s a great start, what you are doing, in establishing an advertising strategy: colour, logo, where and when to advertise, who to, how often, message from advertising, jingle (if you have one), slogan etc., yet the one thing I would say is that use these to drive others who have the skills and experience in advertising for you/on your behalf.

The reason why so many businesses - and yes, cost is always a factor, fail or just continue to breakeven is because they have a sense of 'I'll do it myself'. There is a reason why companies have advertising people, or marketing consultants etc, and that’s because people have skill in this area, have contacts, have knowledge of what to do: how to approach, who to approach, best methods, and possibly good ideas.

I wont pretend that these people are not like lawyers : and generally have a reputation of being a bunch of scumbags, yet if you have the ideas, a good plan for what you want and want to achieve then if you drive the direction yet use them to execute it, you will be better off(?).

Look at it this way, your skills are building the homes and dealing with the clients (actual and potential). Theirs is selling/getting your product to market and those potential clients. You waste your time doing what - I assume - you’re not best at then your business will suffer for it.

Sorry to interject with some boring commonsense

 

[adobee]

$4,000 k - that's $4 million. Are you sure? Seems like a lot for a SMH ad

thats the cost for 3 years..
meant 4k cheers !

 

[trainspotter]

http://www.toyota.com/prius-hybrid/commercial.html

Once again ... orange, blue and green dominate the Toyota Prius advertising ... HA HA AHA hah hah ah ah ah h ah he eh e eh heh e

Look closely at all adverts. The three primary colours are featured.

Below is the logo for my new "venture". Hmmmmmmmmmm ? Good enough for Toyota .... Good enough for me then !

WANTON display of product placement here !