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Actually, I know a bit about Aldi, their stores in Europe are very similar.
They use only the best produce and if you go there and know your brands you can pick which one it is. Most of the range is Australian made, especially the fresh food. The cheese is Bega for instance. We love it as we save about $30 a shop and don't feel ripped off. It's also quicker.
Every week they also have specials and I have bought top quality ski gear, tools, and gym gear from them. They are becoming huge in Melbourne. Look how many stores they have! They are opening heaps more. And they always seem busy. This is the radio I bought. $10!!http://www.aldi.com.au/au/html/offers/2827_9582.htm
The guy who owns them is a billionaire, one of the richest men on the planet. He knows what he is doing. I wish I could buy shares in the business.
All valid points Knobby.
Also, they are not listed on any exchange. They are quite an enormous privately owned family company.
That's competition!