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You are absolutely correct.  A plan that produces consistent losses is worth nothing! 

Having said that, isn't the whole idea of writing a plan designed to crystalise in your mind the researched methodology and system that will produce a profit ... and furthermore includes a system to adjust the plan if the desired outcome is not being achieved?

Construction of a business plan that that does not address preformance review and subsequent adjustment issues is a waste of time, and the plan is doomed to fail.

Also, could you elaborate on what you mean by "factual basis of expectancy" please.

many thanks ...