There is also risk involved, after all, scalper puts money on a table and takes the risk that will be stuck with them, maybe even have to sell it half or quarter price to recover some of the funds.
But since this is such a pushover, it shows that prices are reasonably low and that public should be protected, as many of us are not on high salary to be able to afford high price entertainment.
One of the problems is how to police it.
Possible solution, could be personalised ticket similar to airline ticket and the only reseller could be Ticketec.
Pain if kid gets sick, or change in plans or unforseen circumstances and we have to offload ticket quickly just before the event, but as with anything it is difficult to find solution that is 100% proof.