June 24, 2005
FRESH signs of the consumer-spending drought emerged yesterday as Brazin joined the long list of retailers struggling in an environment marked by sales offering shoppers 70 per cent discounts to get them through the door.
Brazin chief executive Greg Milne yesterday described trading conditions as "tough" as he conceded that the entertainment and underwear retailer had fallen victim to the slump in discretionary spending.
Following the profit-warning path of other retail companies -- including Just Group, Colorado, Miller's Retail and Oroton Group -- Mr Milne said Brazin's 2004-05 earnings before interest, tax and amortisation would only be "slightly ahead" of last year's underlying result of $20.5 million.
The forecast was well short of the most optimistic analyst estimates of about $30 million. Brazin -- owner of Sanity, Ghetto and Bras 'n' Things -- could also take a hit in the next financial year as it adopts the new international financial reporting standards.
Brazin's warning unnerved investors, who sent most retail stocks sharply lower.
Shares in upmarket retailer David Jones slumped 10.5c, or about 4 per cent, to $1.83, and Harvey Norman fell 5c to $2.59. Shares in Coles Myer, which owns Myer, Kmart and Target, dipped 5c to $9.29. Brazin's shares tumbled 21c to $1.70.
Shaw Stockbroking's Scott Marshall said: "It wouldn't be unexpected to see a few more (profit downgrades) in that sector before the results come out.
"It's a sign of the times that consumers in general are being more cautious on the spending."
He described sales discounts as more aggressive than usual, partly due to some retailers being caught with an overhang of stock. UBS has cut its earnings estimates for Harvey Norman, due to concerns about consumer spending. Surfwear retailer Globe International is also seen as vulnerable.
A David Jones spokesman said the company's net profit after tax guidance for the 2004-05 year remained unchanged.
Brazin blamed its woes on a trading slump in May and June, mainly from its footwear and entertainment divisions, and slower sales from its partnership with Myer. Mr Milne said its underperforming footwear business Ghetto was the main reason for its weaker outlook. "There is no question, we misread the market," he said.
Brazin will be closing "significant" numbers of its 39 Ghetto stores and writing down millions of dollars in inventory.
Mr Milne said "we are very happy with our music business ... it continues to improves, as we work with Virgin".