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KGN - Kogan.com Limited

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System

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Kogan.com was founded by Ruslan Kogan in 2006, with an initial product range of two private label LCD televisions. Since then, it has grown without external equity funding to become Australia's leading pure play online retail website, generating more traffic and Google search queries than any other Australian pure play online retail website. In the calendar year ended 31 December 2015, 621,300 unique customers purchased from Kogan.com, driven by a record 52 million visits to Kogan.com's Australian website, in addition to Kogan.com's database of approximately 2.3 million email subscribers as at 31 December 2015.

It is anticipated that KGN will list on the ASX on 30 June 2016.

http://www.kogancorporate.com
 
Curious to know, did KGN decide to float before or after the purchase of DSE's online store, anyone know?
 
Not a very auspicious debut ... :1zhelp:

KGN Debut 1sec 07-07-16.png
 
I wish holders of this share well but I have an aversion to placing my funds into an IPO. Have seen too many tank and not over the short-term either. Plus I wouldn't know a good IPO from a bad one.
 
If I had to choose to be long or short I'd be backing this guy for sure.
He baught Dick at the Op Shop, after the fire, not when it was on fire from the used car salesman.
 
notting said:
If I had to choose to be long or short I'd be backing this guy for sure.
He baught Dick at the Op Shop, after the fire, not when it was on fire from the used car salesman.
Click to expand...

What did he pay for it though? Have a look at the lack of brands at Dick Smith now. Suppliers won't sell to an online only retailer. And the brands they do have they don't get the full range. So Samsung phones, but no Samsung TV's. No Xbox, no Playstation. It's just rebadged Kogan.
 
McLovin said:
What did he pay for it though? Have a look at the lack of brands at Dick Smith now. Suppliers won't sell to an online only retailer. And the brands they do have they don't get the full range. So Samsung phones, but no Samsung TV's. No Xbox, no Playstation. It's just rebadged Kogan.
Click to expand...

Wasn't really much to do with the Dick deal it was what he was doing with his online business before that. I felt what ever he bought of Dick would have just made some entry points easier into other areas of the market easier.

Risks would be new Chinese entrants like Gearbest marketing and now selling directly to Aussies very cheaply
 
No mucking around, already got banner adds running up allover the joint.

The Dick Smith online thing was the only thing happening for them

Kogan Dick smith.JPG

price stabalising and looking up.
 
Testing the lows, do we really trust him? Was he getting out while the going was still good?
4 times over subscribed and now trading at a 23.7% discount to the float price, as it did on day one.
:cautious:
 
Results commentary claimed the DSE purchase was working out better than expected. Price spiked on this news, but now slipping back again.
I'm watching for a decent entry point.
 
Yeah the kept pouting the Dick Smith Online purchase all through the report like it was an infomercial.
But they are happy with it and it may have been that which sent jitters through the dears (dears get F#$ked by stags)
So that's all good.
It seems the market is now looking for a few earnings reports before it fully trusts.
 
High risk high reward?

or a knife waiting to fall?

Kogan.com is a great idea and i reckon if it can become 'trusted' it could easily take market share off JBH and HVN with lower prices.

Anyone think it could be worth a shot?
 
Retail, but not bricks and mortar.

So what can traditional bricks and mortar retailers learn from Ruslan Kogan?

big.chart.KGN.gif
 
Looks like I spoke too soon about Kogan. The company released their Q3 FY18 Cashflow Statement today and copped a belting from the market, ending the day down $1.64 (17.75%) to $7.60.

Revenue grew 46.1% and Kogan Mobile seems to be performing well but it might have been the $635,000 quarterly loss that sparked the sell off. Hard to tell. o_O
 
Got way ahead of itself.
They were talking it up like it was the Ausi Amazon.
Biggest load of crap.
I like the company, thought it was a good bet at 1.40 and it was a good sell at 4 ish too!!!
 
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