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Indeed, however one of two things will happen in that case.


1/ the business will lower prices until the point that people start buying again. Classic supply/demand curve.


2/ competition will step in and start undercutting in order to acquire the business.


Both scenarios seek to achieve maximum profit under the current economic circumstances. Maximum profit under a particular set of circumstances might not be very much but it will be the best the company can do at that point in time.


Capitalism/economics 101


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