Everyone is entitled to their opinions.
I think Hybrids are but one more option.
Interesting exercise for you;
/Comsec/CBA/Charts/5year/Compare/CBAPA.
From 9 October 2009 to May 2010, neither outperformed the other.
From May 2010 to consistently through July 2012, the Hybrid outperformed CBA.
From July 2012, CBA has consistently outperformed.
Now try MQG v MBLHB.
The Hybrid is up about 12%, the Ordinary is down about 1%.
At the close of every single day over the last 5 years, the Hybrid has outperformed the Ordinary.
ANZPA outperformed ANZ for approximately half the time over the last 5 years (less clear cut, as ANZPA are only about 4.6 years old, but.
KBLGA v KBL? KBLGA has significantly outperformed since inception.
WOW v WOWHC? Same performance over last 12 months, WOWHC significantly outperformed over the last 6 months.
That article seems to consider two scenarios as possible.
1. Strong growth in equities, meaning your equity investment is safe & your dividend yield isn't too far behind your interest yield.
2. The ordinary shares, and hybrid instruments, are useless.
It completely fails to ignore an approximately stagnant market, or one that is experiencing modest to moderate declines in value. Here, a safe hybrid is much less likely to lose as much value as the ordinary shares - which means capital is preserved.... which is the "cost" of holding the equity instrument, and the reason as to why your expected return is lower.
Having said all that, why I got interested in hybrids originally was because i think some of them have, at times, been incorrectly valued ---> possibly due to being misunderstood / not as well researched / not having mandates to invest in them / too small for fund managers to bother investing in / etc