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that was blindingly obvious to SOME

 but some live in Ivory Towers   , with leased/private planes and yachts  are  rarely even drive to 'the outer suburbs ' where EVs would seem to be a natural fit

 now hybrids  might yet  become  extremely popular ( to actual buyers ) but time will tell there

 now sure Musk had his marketing strategy   , and China had theirs ( mass-produce for the peasants/city-workers )

 maybe Musk's strategy failure  was he aspired to build the new Volkswagen  , and not the new Rolls Royce ( mass-produce what the masses can't afford )