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I know this is a bit worn, but I really do think what often gets lost when investing in public markets is you are buying a share in a real business. Concentrate on quality - big profit margins, low debt, high return on assets, lots of free cash flow etc. Imagine you are buying the whole business and want to keep it for 20 years.I recommend the Intelligent Investor. The analysis of companies they provide is excellent and in depth. They have consistently outperformed the market over a very long time, which is not common.
I know this is a bit worn, but I really do think what often gets lost when investing in public markets is you are buying a share in a real business. Concentrate on quality - big profit margins, low debt, high return on assets, lots of free cash flow etc. Imagine you are buying the whole business and want to keep it for 20 years.
I recommend the Intelligent Investor. The analysis of companies they provide is excellent and in depth. They have consistently outperformed the market over a very long time, which is not common.
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