Care to elaborate?Don't put yourself through the process and then find out that it is a horribly flawed way to value companies.
It seems to me that article was designed to promote the use of stockval (the author's proprietary software) over DCF. I had the very same impression listening to the author at his recent ASX Investor Hour presentation. I'd say his arguements are weak at best and well constructed to promote his product. You'd say his arguments are weak, why?
I'll also say that the benefit an investor will get from constructing DCF models is much more than just the output - but also a much stronger understanding of the company's business and factors that are likely to have the greatest non-linear impacts on it. Which, no matter how flawed you might believe DCF is, is something you will NEVER get from proprietary software.
Which particular argument or arguments? You don't need to subscribe to the author's proprietary software to understand their valuation methodology. It can be gleaned by purchasing Brian McNiven's book, Marketwise for $24.95.
I agree the software on it's own is not useful if you don't understand what goes into it. Again, Brian McNiven's book explains it in detail and that book will give you a far better understanding of how to evaluate a business than any DCF model could.
I used to be a equities analyst and have used DCF's extensively. I found them to be inadequate and unrealistic. McNiven's method is far more practical and realistic.
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