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Best & Less Group Holdings Ltd (BST) is a value apparel specialty retailer with a 245-physical store network in Australia and New Zealand and an online platform across its two brands Best & Less (in Australia) and Postie (in New Zealand).
Best & Less Group seeks to provide its target customers with everyday low prices, convenient shopping experience, which supported by accessible stores and high levels of availability of wanted everyday basics and on-trend products which are designed and marketed in line with the positioning statement of twice the quality at half the price.
Best & Less Group sells apparel across babywear, kidswear, womenswear, menswear, footwear, accessories and hosiery. In an environment where consumers may seek better value or lower price offerings, while maintaining a desire for high quality, BST is well-positioned to increase its share of the $23.8 billion Australian and New Zealand apparel market. Management believes that the trend towards the value segment of the apparel market will accelerate in a post-COVID-19 environment. BST's value-driven model is characterised by a relatively high number of customer touchpoints to generate its sales, including:
Best & Less Group seeks to provide its target customers with everyday low prices, convenient shopping experience, which supported by accessible stores and high levels of availability of wanted everyday basics and on-trend products which are designed and marketed in line with the positioning statement of twice the quality at half the price.
Best & Less Group sells apparel across babywear, kidswear, womenswear, menswear, footwear, accessories and hosiery. In an environment where consumers may seek better value or lower price offerings, while maintaining a desire for high quality, BST is well-positioned to increase its share of the $23.8 billion Australian and New Zealand apparel market. Management believes that the trend towards the value segment of the apparel market will accelerate in a post-COVID-19 environment. BST's value-driven model is characterised by a relatively high number of customer touchpoints to generate its sales, including:
- 22.6 million transactions in CY20;
- 38.3 million website sessions in CY20; and
- 91.6 million units sold in CY20.
Best&Less™
www.bestandless.com.au