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Never looked at his site until today. I am surprised that he isn't licensed however when you consider the definition of financial product advice;

   (1)  For the purposes of this Chapter, financial product advice means a recommendation or a statement of opinion, or a report of either of those things, that:

                     (a)  is intended to influence a person or persons in making a decision in relation to a particular financial product or class of financial products, or an interest in a particular financial product or class of financial products; or

                     (b)  could reasonably be regarded as being intended to have such an influence.

And then this from his product page;

The regular TRADING section introduces the essentials you need to know about trading. It includes the ABC of the ASX which shows how trading opportunities are identified and evaluated. This section explores trading styles, prediction and probability.

I think it's drawing a long bow to state that they are exempt based on the media exemption. That's usually reserved for print / radio / TV where the provision of financial services is not their main business activity, and it is available freely to the public. I.E financial commentators on TV, or even advertising on this website. This is a situation where they are teaching people how to identify trading opportunities on the ASX, and charging for it as their main business activity.

I'm not making a judgement on the quality of his service or products, just commenting on their licensing situation.