Advertising techniques

888 · 21 September 2009

A bit off topic here but anyone knows a good builder around parramatta area? Where about is your business trainspotter?

trainspotter · 21 September 2009

888 said:
A bit off topic here but anyone knows a good builder around parramatta area? Where about is your business trainspotter?

Hiya 888, bit far for me to send the trades to NSW. I am based in WA. Though there are some of them that I would like to send a bit further than Parramatta at times. I do not know of any builders over your way unfortunately. Best of luck with your search.

888 · 21 September 2009

trainspotter said:
Hiya 888, bit far for me to send the trades to NSW. I am based in WA. Though there are some of them that I would like to send a bit further than Parramatta at times. I do not know of any builders over your way unfortunately. Best of luck with your search.

Thanks for the reply trainspotter. By the way, I noticed that building quality in average new house/town house/duplex/units has gone down a lot these days, they always use brick veneer instead of double brick, why is that?

trainspotter · 22 September 2009

888 said:
Thanks for the reply trainspotter. By the way, I noticed that building quality in average new house/town house/duplex/units has gone down a lot these days, they always use brick veneer instead of double brick, why is that?

Quality has gone down across the board in the construction game. Several reasons for this. One is that there are no longer people performing 4 year apprenticeships and becoming TRADESMEN at the end of the day. Apparently you can do a 3 month course at TAFE now and you can do anything you like. No governing body to check on workmanship either. No pride in workmanship because they only do the bare necessities and expect the BIG BUCKS for a sh!tty job. I could go on and on and on and on about this matter but I wont.

Reason behind brick veneer now is that it decreases the build time. Get your money faster, client gets home quicker as well. Less cracking in framed housing as it has a bit of flex in the structure. Another reason it is better for insulation qualities. House can heat up and cool down quicker therefore reducing costs. Engineering is easier for 2 storey constructions as not as much weight and load bearing walls etc etc. Just to name a few reasons.

Macquack · 24 September 2009

trainspotter said:
Below is the logo for my new "venture".

I dont like the name. Sounds like it would be better suited to a yacht builder.

By the way Trainspotter, isn't there enough cash in pearl farming, or are you just bored?

Also, do you plan to sell 'house and land packages'? I believe there is more money to be made on the land component than on the house.

trainspotter · 26 September 2009

Macquack said:
I dont like the name. Sounds like it would be better suited to a yacht builder.

By the way Trainspotter, isn't there enough cash in pearl farming, or are you just bored?

Also, do you plan to sell 'house and land packages'? I believe there is more money to be made on the land component than on the house.

You are right Macquack, of course. I guess the "brains trust" got carried away with the whole symbiosis thing between land and water. The logo is supposed to be representative of a roof line and a connection to sails. The primary colours are to represent: ORANGE = the land, BLUE = the ocean, GREEN = the forest. Was thinking along the lines of being "eco friendly" and looking after mother nature, the planet etc ad infinitum. (Riding on the coat tails of Toyota Prius advertising as well)

Pearl farming is only from late October to early July (depending on water temperature) Was looking for something else to do after being on the ocean for so long. So once again Macquack you are right !! I am BORED.

I have previously made good coin from purchasing vacant land and constructing a "spec" home thereon. I guess I am being greedy and want the profit from the construction phase as well. Te he.

trainspotter · 2 July 2010

Thought it was time for an update on this thread ,,, what works better for the people in ASF when it comes to advertising? Do you prefer the Harvey Norman yelling adverts spieling their price and products or do you prefer the more professional approach of soft music and a slooooooow advert?

To quantify the experiment in it's parameters I am putting together another TV advert pitching at the cash flow positive home buyer with little savings to buy a block of land and build a home with me. My building company will give them ten grand to assist with the deposit as well as a "furniture" package.

Should this be yelled from the rafters or a more subtle approach?

Please don't hawk on about leveraging these poor innocent people into something they cannot afford. Constructive criticism appreciated.

newbie trader · 2 July 2010

trainspotter said:
Thought it was time for an update on this thread ,,, what works better for the people in ASF when it comes to advertising? Do you prefer the Harvey Norman yelling adverts spieling their price and products or do you prefer the more professional approach of soft music and a slooooooow advert?

To quantify the experiment in it's parameters I am putting together another TV advert pitching at the cash flow positive home buyer with little savings to buy a block of land and build a home with me. My building company will give them ten grand to assist with the deposit as well as a "furniture" package.

Should this be yelled from the rafters or a more subtle approach?

Please don't hawk on about leveraging these poor innocent people into something they cannot afford. Constructive criticism appreciated.

IMO a more subtle approach. I think the yelling approach is fine for items of lesser importance such as a tv or dishwasher but what youre pitching is something which is quite significant. Yelling may come off as 'just another salesman flogging his goods', while a more subtle approach if done correctly will hopefully personalise it somewhat and make the potential buyer feel 'special'. But what would I know to be honest. Just my two cents.

On a side note I was watching the Gruen Transfer the other night on the ABC and they were going through Masterchef and the fact that the whole show to an extent is just one big ad and how much money is tied up in it all. Interesting stuff.

Julia · 2 July 2010

trainspotter said:
Thought it was time for an update on this thread ,,, what works better for the people in ASF when it comes to advertising? Do you prefer the Harvey Norman yelling adverts spieling their price and products or do you prefer the more professional approach of soft music and a slooooooow advert?

Definitely the subtle approach for me, TS. Suggesting to potential buyers that it's what they 'deserve' along with some soft, elegant images to the accompaniment of a Mozart type music background would be good.
Aspirational sort of advt.

JTLP · 2 July 2010

trainspotter said:
Thought it was time for an update on this thread ,,, what works better for the people in ASF when it comes to advertising? Do you prefer the Harvey Norman yelling adverts spieling their price and products or do you prefer the more professional approach of soft music and a slooooooow advert?

To quantify the experiment in it's parameters I am putting together another TV advert pitching at the cash flow positive home buyer with little savings to buy a block of land and build a home with me. My building company will give them ten grand to assist with the deposit as well as a "furniture" package.

Should this be yelled from the rafters or a more subtle approach?

Please don't hawk on about leveraging these poor innocent people into something they cannot afford. Constructive criticism appreciated.

The idea you are pitching is one of high involvement for the consumer. High involvement purchases require a lot of time, money and research from the perspective consumer. You would be well versed trying to get people to take notice of your ads by focusing your ads on emotional appeals/lifestyle appeals that I would argue deserve a more subtle/professional approach rather than a shouting madman designed to get your attention for a gimmicky/lower involvement purchase.

Buying property is the biggest purchase of somebody's life...tailor your advertising to that medium by being sincere in your approach - not Ken Bruce going mad.

trainspotter · 2 July 2010

Thanks for the replies Ladeeeeez and Generalmen ..... 100% on the subtle approach for sure. Which appeals to the nature of what I am selling by obfuscation. Any suggestions on ad content to further this venture?

A script and voice over would be nice !! Lololol

Advertising techniques

888

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888

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Macquack

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newbie trader

Julia

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JTLP

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