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It's almost certainly true that the ARPU under the coalition policy will be lower than under the Labor NBN. But not because a (eg) 25Mbps connection will be any cheaper, but because the services that cost more money are simply not available.
And thus we get to the hub of the problem with Labor's inflexible plan in a changing technological environment and their lack of consideration of the value of money.It is the revenue from high-end users that allow the construction of such an expensive network without increasing the cost for low-end users who don't want or need the speed.
To recover the costs associated with the build, the higher end plans which we supposedly need in the near future will be priced beyond the reach of many households.