Julia, by now it should be pretty clear, that under the current system which is dominated by media focus on personality over any real ideas (see: farce) that rhetoric is the most effective way to get the masses on your side. It's a popularity contest not an intellectual debate of ideas.Now, I wouldn't disagree that learning another language is a useful and interesting thing for people to do, but why on earth would you make this the sole policy comment in an otherwise purely political speech?
Honestly, I may not be that old, and I may be showing my relative inexperience to other posters, but the last few years have been pretty heavy with rhetoric and over-dramatised scandals (and the media "scrutiny" that goes with it). Perhaps it is just more noticable because the internet allows more people access to news feeds 24/7.