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When Government branding goes wrong

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wayneL

wayneL

VIVA LA LIBERTAD, CARAJO!
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This is causing guffaws right across the UK today. I've been breaking out into spontaneous giggling fits for hours... have a look:

When Government branding goes wrong...

The UK Office of Government Commerce is:

Responsible for improving value for money by driving up standards and capability in procurement

Now, let's see, how would you improve value for money? I know! An expensive branding exercise. That'll do it.

So FHD, the prestigious London branding agency, has been brought in to devise, among other things, a new logo. And here, courtesy of The Register, it is:
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ogclogo.jpg

When it was presented to OGC staff it didn't take long for them to look at the new brand logo (emblazoned on mouse mats and so forth) from all angles:
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ogc.jpg

Apparently they are pressing ahead with it anyway. A spokesman for the OGC said (I kid you not) this:

We concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend.
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:D:D:D
 
Ohhh .... giggling for hours is right ....

Where can I get a T-shirt?
 
Their website still has the old branding ... maybe they should pull the new one ...

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It took me a couple of looks

then I realised the whole idea was a wank

Gold! (used to be Uranium)

I'd also like a t-shirt :D
 
This is proving a big hit with my design mates.

....and it's only been 20 minutes since passing it on.
 
From the comments:
Another government **** up!
Posted by Giles on April 24, 2008 1:23 PM
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....errr yes, quite.
Personally I feel it accuratley communicates the day to day dealings of the OGC
Posted by Anonymous of London, South on April 24, 2008 1:54 PM
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:D:D ROFL
...does the phrase "Member of Parliament" apply here?
Posted by Swindon David on April 24, 2008 12:14 PM
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:D
 
The whole thing reeks of a load of old Bollocks to me!!!

Not me
..............Kauri
 
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